If you’ve spent more than 5 minutes scrolling TikTok, chances are you’ve seen her. With 18+ million followers and hundreds of millions of likes, Hannah Balanay (@hannahkaye.b) has become Australia’s undisputed TikTok dance queen.
But here’s the thing: Hannah didn’t just get lucky. She cracked the code on how to make content that blows up—and the good news? You can learn from it.
Whether you’re a dancer, choreographer, or creative looking to boost your own socials, here’s the step-by-step playbook Hannah uses to keep the algorithm (and her fans) hooked.
- Keep It Simple, Keep It Signature
Hannah’s “Then Leave” dance challenge went viral because it was short, fun, and super repeatable.
Takeaway: Create moves (or content hooks) that are instantly recognisable and easy for anyone to copy. Simple doesn’t mean boring—it means memorable.
- Stick to Your Lane
Hannah doesn’t confuse her audience with random content—it’s always dance.
Takeaway: Choose your niche (commercial, ballet hacks, comp inspo, etc.) and stick with it. People should know what they’re getting when they hit “follow.”
- Ride the Trend, But Flip It
She’s quick to jump on trending sounds—but always adds her own style.
Takeaway: Jump on trends early, but twist them with your own choreography or perspective. Don’t just copy—elevate.
- Think Global, Film Local
Hannah blends her Filipino roots with her Aussie lifestyle, giving her content global appeal.
Takeaway: Film in your own environment (studio, street, beach) but use music/styles that resonate worldwide. This makes your content shareable across cultures.
- Turn Followers into Collaborators
One reason Hannah’s content spreads? Fans don’t just watch—they join in.
Takeaway: Launch a challenge, duet others, repost their takes. The moment your audience feels involved, your reach multiplies.
- Post Everywhere, All the Time
TikTok made her famous, but Hannah also uploads to IG Reels, FB Reels, and YouTube Shorts.
Takeaway: Don’t lock yourself to one platform. Repurpose. More doors = more opportunities to go viral.
- Keep It Short & Punchy
Hannah’s clips are rarely longer than 20 seconds.
Takeaway: Attention spans are short. Deliver the hit quick—don’t overthink it.
Final Word:
Going viral isn’t about luck. It’s about consistency, creativity, and connection. Hannah Balanay is proof that if you build your own signature, play with trends, and invite your community in, you can scale from zero to millions.
The real question is: what’s your version of “Then Leave”?
Follow Hannah
Want more inspo straight from the source?
- TikTok: @hannahkaye.b
- Instagram: @thexhan.official
