The new SBS-produced arts channel for pay TV that will take the slot currently occupied by Ovation has been unveiled as STVDIO, although it is pronounced “Studio”.
The broadcaster said it has been spelt with a “v” to bring out the word “TV”. The logo was created by Frost Design.
The new arts channel will launch on April 1 with details of the programming yet to be revealed.
Jacquie Ridell, SBS director of marketing, said: “The name STVDIO represents the new channel perfectly.
“Every art form – be it dance, fine art, music, theatre, film or writing – is created in a studio. In addition to performance, our new channel will take audiences into how art is made and what makes artists tick.”
STVDIO replaces the Ovation channel which was dumped by Foxtel and Austar after the pay TV operators opted instead to sign a deal with SBS to launch a new arts and entertainment channel this year.
STVDIO is operated by SBS subsidiary, PAN TV.
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